Millenials will have big impact on media over next five years

NULL

Millenials will be influencing media over the next five years. That's according to research by The Economist Group which shows the generation will have a bigger impact on the future of media than any other group. While millenials have been labeled as lazy and narcissistic, the study found that there are huge variations within the group in terms of ambitions and media consumption. Nicolas Sennegon, Global Managing Director at the Economist Group spoke with ARN about how the generation has been mislabeled.

Listen

More from UAE News

  • UAE sends search and rescue team to Myanmar

    The UAE has urgently dispatched a search and rescue team, comprising members from Abu Dhabi Police, the National Guard, and the Joint Operations Command, to support efforts to save people affected by the earthquake in Myanmar.

  • UAE fuel prices announced for April

    Motorists in the UAE will enjoy reduced fuel prices in April, the UAE Fuel Price Committee confirmed on Monday.

  • New Syrian government welcomed by UAE

    The UAE has welcomed the formation of the new Syrian government, and affirmed its support for the Syrian people’s aspirations towards achieving stability and prosperity.

  • Umm Al Quwain Ruler's mother passes away

    His Highness Sheikh Saud bin Rashid Al Mualla, Supreme Council Member and Ruler of Umm Al Quwain, has mourned the death of his mother Sheikha Hassa bint Hamid bin Abdulrahman Al-Shamsi.