"One Billion Award" presented to content creator Simon Squibb

Content creator Simon Squibb from the United Kingdom was awarded the "One Billion Award," valued at $1 million, as the 1 Billion Followers Summit came to a close on Monday.

Simon Squibb expressed his gratitude on social media platform X, saying "Tonight, I cried… a lot!"

"But the thing is…the money isn’t the reason I cried. For the past 5 years, I’ve dedicated my life to proving that purpose pays," he said. 

"Despite what the media says, social media CAN be used for good...there are endless awards for wealth and status, but not enough that celebrate using influence to make a positive impact," Squibb added. 

The award was presented by Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture and Arts Authority, who said the One Billion Award exemplifies the UAE’s steadfast commitment to cultivate a thriving environment for creatives and innovators.

Sheikha Latifa stated, “Meaningful and positive content holds transformative power, shaping our societies and fostering innovative thinking. We take immense pride in hosting such pioneering initiatives that inspire content creators across various disciplines to contribute groundbreaking ideas in the service of humanity, creating tangible, enduring positive change for individuals and communities worldwide.” 

Valued at $1 million, the award stands as the world’s largest and most significant recognition for impactful content creators.

It reportedly aims to inspire content creators to drive meaningful social change, encourage generations to actively build a better future, and contribute to shaping minds. The award also seeks to foster closer connections among people and promote the values of compassion and empathy within society.

A British entrepreneur and motivational speaker with a digital audience exceeding nine million followers across social media platforms, Squibb launched his first gardening business after leaving school at 15 years of age. He later travelled to China, where he founded Fluids and invested in several other enterprises.

Transitioning into the digital space, Squibb created HelpBnk,  an online platform that provides free business advice and consultations, further cementing his mission to empower others and foster positive societal impact.

Simon Squibb was chosen by a distinguished panel of judges consisting of global experts, influencers, and consultants. The panel included notable figures such as 1 Billion Followers Summit ambassadors and content creators Ahmed ElGhandour and Prajakta Koli, renowned creator Zachery Dereniowski, Amine Imnir, the 2024 Arab Hope Maker titleholder, and Hassan Suleiman, popularly known as AboFlah.

The One Billion Award has attracted over 16,000 submissions from content creators spanning 190 countries. To qualify for the award, entries must demonstrate innovation and originality, ensuring content is uniquely crafted rather than replicated. Submissions must focus on a specific topic, adhere to social media platforms' standards and policies, and align with community ethics.