Apple's iPhone sales in China fell 24 per cent year-on-year in the first six weeks of 2024, according to research firm Counterpoint, as the US company faced increased competition from domestic rivals such as Huawei.
The US tech giant's chief competitor in China in premium smartphones, Huawei, saw unit sales rise by 64 per cent in the period, according to the report.
This could fan fears of a slowdown in demand for the US company, whose revenue forecast for the current quarter was $6 billion below Wall Street expectations.