H.H. Sheikh Hamdan approves new brand identity for ‘Dubai Health’

A new brand identity for ‘Dubai Health’ was approved, the Emirate’s first integrated academic health system that seeks to enhance the quality of patient care in the city.

Effective from 11 November 2023, Dubai Academic Health Corporation will operate under the new brand name 'Dubai Health'.

Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai, approved the move, in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister and Ruler of Dubai, for the future of the emirate's healthcare sector.

The new identity encapsulates essential pillars that underscore collaborative teamwork, aiming to consolidate Dubai's leadership in advancing healthcare excellence across the domains of health, education and research.

As the first academic health system in the city, 'Dubai Health' is strongly committed to providing the best outcomes for patients through evidence-based care. 'Dubai Health' oversees six hospitals, 26 ambulatory health centres and 20 medical fitness centres.

Sheikh Hamdan directed the transformation of Dubai into a leading global model for advancing human health by providing highly efficient medical services and adhering to the best international practices in healthcare. He also underscored the significance of enhancing the academic aspect of the healthcare system to achieve the desired outcomes for the sector in the next phase.

The new brand identity for 'Dubai Health' was unveiled at a press conference held at the Dubai Press Club. The event was attended by Dr. Amer Sharif, CEO of Dubai Health and President of Mohammed Bin Rashid University of Medicine and Health Sciences (MBRU), along with several healthcare providers in the emirate.

The 'Dubai Health' brand identity finds inspiration in the attributes of care, learning and discovery, rooted in a strong tradition of giving as depicted in the brand's logo. Symbolised by three arches anchored by a foundation, the logo's central arch represents care, expressed through compassionate guardianship and nurturing of boundless potential. The secondary arches represent learning and discovery, while the solid base of the logo stands for giving.

By integrating these four missions, Dubai aligns with leading academic health systems worldwide, enhancing patient outcomes and fostering accessibility and sustainability within its healthcare sector.

We are dedicated to continually enhancing Dubai's health system and helping it evolve with a transformative care model poised to tangibly improve community health and shape the future of healthcare in Dubai and beyond. Strengthening the sustainability and resilience of our health sector is integral to achieving the objectives outlined in the Dubai Economic Agenda, D33."

The Mohammed Bin Rashid University of Medicine and Health Sciences (MBRU) and Al Jalila Foundation also operate under the 'Dubai Health' umbrella.

Dubai Academic Health Corporation was established as per Law No. (13) of 2021, issued by His Highness Sheikh Mohammed bin Rashid Al Maktoum.