Emirates unveils new look

The livery of the world’s largest international airline has undergone a refresh.

Eagle-eyed plane spotters and fans will immediately notice changes to the tailfin and wingtips of Emirates' planes.

In this latest design, the UAE flag on the tailfin is much more dynamic and flowing with a 3D effect artwork, and the wingtips have been painted red with the airline's logo in Arabic calligraphy "popping" out in reverse white.

Passengers onboard with a window view will see the UAE flag colours painted on the wingtips facing the fuselage.

The signature gold "Emirates" lettering across the main body in English and Arabic is also bolder, and 32.5 per cent larger.

The website URL "Emirates.com" has been dropped from the design, while on the aircraft belly, Emirates has retained its red branding which was introduced in 2005.

.@emirates unveils new signature livery for its fleethttps://t.co/SrSJKlvN0i pic.twitter.com/nxZLLBE7Ui

— Dubai Media Office (@DXBMediaOffice) March 16, 2023

This is the third iteration of Emirates’ official aircraft brand colours.

The original livery unveiled with the airline’s launch in 1985 had its first refresh 14 years later, with the delivery of its first Boeing 777-300 at the 1999 Dubai Airshow.
 
The first aircraft to sport Emirates’ newest livery is A6-EOE, an Airbus A380, which rolled out this week after its makeover. Its first deployment will be to Munich on March 17 as flight EK51.
 
The new livery will be gradually applied across the rest of the airline's existing fleet.
 
Emirates’ original livery in 1985 was designed by UK design company Negus & Negus. All of the airline’s subsequent aircraft colours were created by its inhouse design team.

Over the years, Emirates’ numerous aircraft livery have included bespoke designs to drive sponsorship brand association, and for special occasions such as the UAE’s 50th Jubilee livery, and Expo 2020 Dubai.

This is the third iteration of main brand identity of Emirates, the world’s largest international airline, since 1985. #Dubai pic.twitter.com/apgMeS8kWm

— Dubai Media Office (@DXBMediaOffice) March 16, 2023