Emirates among world's most valuable airline brands

Thursday, 2 June 2022 15:40

By ARN News Staff

Emirates has ranked first regionally, and fourth globally in a list of the world's most valuable airline brands.

According to the latest research from Brand Finance, the Dubai-based carrier is worth over US$ 5 billion, placing it fourth in the world behind Delta, American Airlines and United.

The 2022 report shows airline brands worldwide are returning to growth after the widespread disruption of the COVID-19 pandemic.

The world’s top 50 most valuable and strongest brands in the airline industry have been included in the annual Brand Finance Airlines rankings.

طيران الإمارات تحافظ على مركزها الأول إقليمياً والرابع عالمياً من حيث قيمة العلامة التجارية في قطاع الطيران بحسب تصنيف @BrandFinance #دبي pic.twitter.com/I7LSaVkrLl
— Dubai Media Office (@DXBMediaOffice) June 1, 2022

Apart from brand value, Brand Finance also evaluated airlines on the basis of their brand strength, in addition to the rate at which they are growing.

More from Business

Disney settles suit over women's pay for $43 million

Walt Disney has agreed to pay $43.3 million to settle a lawsuit alleging that its female employees in California earned $150 million less than their male counterparts over an eight-year period, the plaintiffs' lawyers said in a statement on Monday.
Etihad Airways adds ten new destinations for 2025

UAE carrier Etihad Airways is set to introduce ten new destinations starting in 2025, expanding its global presence as it brings tens of thousands of new visitors to the capital.
Trump pledges new tariffs on Canada, Mexico, China

US President-elect Donald Trump on Monday pledged a 25 per cent tariff on all products from Mexico and Canada from his first day in office, and an additional 10 per cent tariff on goods from China, citing illegal immigration and the trade of illicit drugs.
UAE and Bahrain finalise ICV programmes procedures

The UAE and Bahrain have finalised the procedures required to implement an MoU, signed last January, that fosters cooperation between the National In-Country Value (ICV) Programme and Bahrain’s Value Programme in Industry, known as Takamul.